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Steak 'n Shake

For almost two decades I cared about where people ate, as we created a campaign for Steak ’n Shake that resulted in a classic case study for “understanding your brand” and outsmarting competitors when you can’t outspend them.

Overview:

Book I wrote about restaurant marketing as a result, now in its second edition:

A Restaurant Marketing Playbook, Available on Amazon

"Most insightful, entertaining, and relatable book i’ve read in a very long time. I would 10/10 recommend to ANYONE in the food communications/marketing/social media space!"

 

– Lindy Simmons, Social Media Manager at Smalls Sliders, on LinkedIn

 

"I'm borrowing next !!"

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– Kenna McKenzie, Social Media Specialist for Auntie Anne's & Jamba, replying to Lindy on LinkedIn 

 

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