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CHARLIE HOPPER
Creative Director • Copywriter • Writer-writer
Steak 'n Shake
For almost two decades I cared about where people ate, as we created a campaign for Steak ’n Shake that resulted in a classic case study for “understanding your brand” and outsmarting competitors when you can’t outspend them.
Overview:
Book I wrote about restaurant marketing as a result, currently being revised for a second edition:
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